Virgin's Offering is Now Live on Parlay-Based St. Minver Bingo Network
Parlay Entertainment Inc. , the world's leading supplier of Internet bingo solutions, is pleased to announce that Virgin Games has launched its newest online offering, Virgin Bingo, using Parlay's flagship multi-player bingo software.
The launch was celebrated in spectacular fashion on May 27th at The Roof Gardens in downtown London, and was hosted by Sir Richard Branson, Chairman of the Virgin Group of Companies.
"This is an important development for Virgin Games, as the online bingo market has no major player in the UK, and Virgin is the first mass market brand to launch an online bingo product," said Sir Richard at the event. "Virgin Bingo is designed to offer players from all walks of life the chance to play live bingo on the Internet against a whole host of other players. It's easy, great fun and is, by any yardstick, a softer form of gaming, where players enjoy the community atmosphere and chat every bit as much as the play itself. The prizes will be big, but the cost of tickets won't be. They'll be available from 5p to Pounds Sterling 1 per card."
Virgin is one of the most respected brands in Britain. The company is involved in planes, trains, finance, soft drinks, music, mobile phones, holidays, cars, wines, publishing, bridal wear, gaming and other businesses. What tie all these businesses together are the values of the brand and the attitude of its people. Virgin has created over 200 companies worldwide, employing over 25,000 people. Total revenues in 2002 exceeded Pounds Sterling 4 billion (US$7.2 billion).
Virgin Games chose the Parlay-based St. Minver bingo network, which operates on an aggregated model so that all partners in the network will benefit from shared critical mass and large jackpots. Virgin Bingo is introducing a wide range of new features such as a choice of differently priced games with fixed jackpot prizes of Pounds Sterling 5,000 or more, as well as a regular number of progressive jackpots just to keep up the fun and excitement. Free cards for every player who signs up, deposit matching, an expanded state-of-the art chat function, as well as many other new exciting features, will make playing bingo at Virgin an effortless and fun experience.
"We are delighted that Virgin Games has chosen Parlay's industry leading software for their bingo offering," said Peter Trinz, Senior Vice President of Parlay Entertainment. "Online bingo is really an extraordinary mass market retail opportunity, rather than traditional hard gaming. Virgin has the vision to recognize this and we are thrilled to be involved with a highly regarded organization with such an unparalleled marketing track record."
In this vein, Sir Richard added, "Traditionally, 70% of bingo players are female from a wide spectrum of ages and these are in the main outside the current base of internet gamers. Virgin is always at its strongest when democratizing markets and attracting new audiences. Virgin Bingo will be no different. It's fun, cheap and matches the thrill of a bingo hall in the comfort of your own home."
St Minver is the leading turn-key supplier of online gaming solutions, delivering fully-managed 'white-label' gaming channels to high profile customers. Operating under a Gibraltar gaming license, St. Minver offers its partners a full suite of casino, bingo and poker games. The company currently operates 57 white label casinos bingo and poker sites across 26 different partners plus an additional 20 poker sites.
About Parlay Entertainment
Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and patent holder of Internet bingo(1), Parlay is the first company in the world to develop and deploy a commercial Internet bingo product, offering a best-in-class suite that features 75-number and 90-number bingo, lottery and casino entertainment software. With its unmatched depth of industry experience and a comprehensive range of products and services, Parlay offers business solutions to fit every need. Parlay has a seven year proven track record built on the success of our clients: in 2004, more than 1,850,000 paying players enjoyed the experience of playing Parlay games on our licensees' gaming websites. Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.
